Manage. Track. Succeed.
Every horse. Every buyer. Every detail.
Stable Tracer runs the whole barn in one place — from day-to-day farm management to the sale floor, where knowing which buyer came back a third time is the difference between a sale and a scratched horse.
Built around how a barn actually runs.
Not a general-purpose CRM bent into shape. Every screen exists because someone needed it standing in a barn aisle.
Horse profiles
Pedigree, health, photos, and paperwork on every horse, on any device, always current.
Documents and vet records
Upload once, share securely. Every view is attributed, so you know exactly who looked at what.
Owners and staff
Invite owners and staff by code. Everyone sees their horses and nothing they shouldn't.
Showings
Queue horses, assign staff, and work the sale floor from your phone without losing the thread.
Buyer interest
Viewings, vet record requests, and vet checks captured as they happen, per buyer, per horse.
Sale analytics
See which horses are drawing real interest, which buyers keep coming back, and what moved today.
Stop keeping the barn in your head.
Horses, owners, paperwork, and permissions in one system that everyone on the team can reach from the aisle, the truck, or the office.
- One profile per horse: pedigree, markings, health history, and photos.
- Vet records and documents stored against the horse, not in someone's inbox.
- Owners linked to their horses, so access follows the horse when it changes hands.
- Role-based access for barn admins, sales staff, and owners.
Know who is actually serious.
A buyer who walked past a horse and a buyer who paid for a vet check are not the same buyer. Stable Tracer captures the difference while it is happening, then adds it up for you.
- Build the showing queue and assign horses to staff in seconds.
- Log a viewing, a vet record request, or a vet check as it happens on the floor.
- Every buyer gets a running history: which horses they saw, and on what day.
- Interest scoring surfaces the horses getting real attention, not just traffic.
The barn and the people who trust it.
For barns and staff
Run the sale from your phone. Assign showings, log interest, and pull up any horse's paperwork without walking back to the office. Everything the team logs rolls up automatically, so nobody spends Sunday night rebuilding a spreadsheet.
For owners
A private portal showing how your horse is really doing on the market — how many buyers looked, how many asked for vet records, how many vetted. Real numbers, updated live, without having to call the barn.
Owners see the counts, never the buyer names. Buyer identities stay with barn staff, where they belong.
Ready to bring your barn into one place?
We'll walk you through it with your own horses and set your barn up ourselves.